Facebook just released its Q1 2014 earnings report yesterday, and today is adding yet another acquisition to the list with Moves, a mobile fitness tracking app.
Available on Android and iOS, Moves is capable of automatically detecting if you are running, walking, driving or cycling, and lets you keep an eye on your activity.
Since launching in January 2013, the app has been downloaded four million times, and financial terms of the acquisition have not been disclosed.
“Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using. Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.”
Moves, like the now Facebook-owned WhatsApp, will continue to operate independently, and it’ll remain available for everyone to use.
However, all employees and founders will transition over to Facebook’s offices in London and Menlo Park, California. Created by Finnish startup ProtoGeo, the company raised $1.6 million in 2013.
As for what Facebook plans to do with Moves, we could very well see fitness tracking built directly into the social network, and without the need for a secondary app.