Instagram introduced the “Explore” tab in June 2012, and has made a big change that now displays personalized results. First hinted at by Co-Founder Mike Krieger Tuesday evening, Facebook has since confirmed the news:
“We’re always looking to update the types of posts you see in Explore to better tailor it to you. We’ll show you a variety of photos and videos that people you follow have liked, as well as content that is trending in the Instagram community.”
Instead of simply seeing photos or videos that are popular around the globe, users will also see content based around who they follow.
It still takes into account what’s popular, just with an added twist whether you follow a bunch of nature snappers or have a strong appetite for the behind.
The introduction of more personalized results could likely be the result of a purely good decision, and to further combat six-second video app Vine.
Vine currently has 12 separate “Channels” that make it easy to find what you’re looking for, and like Instagram, makes use of hashtags in search and within posts.