Facebook’s Declining Organic Reach: How To Improve Your Page’s Performance


Organic Reach for Facebook Pages - Tips and Tricks

A recent study found that major brands on Facebook are finding it hard to reach more than 2% of the Facebook fans they have attracted. In some cases that number has fallen below 1% or even 0.5%. While it is becoming increasingly difficult to attract eyeballs to our posts, at least organically, there are some tricks that can increase engagement and ultimately pageviews on your Facebook page.

The team at OfferPop have create an infographic that explains some simple and typically effective tricks for better organic Facebook page traffic.

So what can you do to fight off a decline in organic Facebook visitors? Here are a few of the tips:

  • Use a variety of posts including Links, Photos, Videos, and Status Updates.
  • Drill down to the time of day for each post and determine best post times for each update.
  • Run photo contests to push up views and get your fans involved in the process.
  • Promote your Facebook page across all of your other available channels.

Those are just a few of the tips and tricks that can help increase Facebook page reach, check out the full infographic for other useful ideas:

Facebook Reach Tips For Organic Traffic

Still not convinced that these tips will help you increase your Facebook pages organic reach? Check out our interview with Post Planner CEO Joshua Parkinson for more useful tips.

 

 


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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