Visual Marketing Platform Piqora Raises $7.7 Million


Piqora

Piqora, a visual marketing platform that works with companies large and small, today announced it raised $7.7 million in Series A funding.

The funding round was led by DFJ, and several investment firms with “Ventures” in their name joined in, including Freestyle Capital.

Part of the influx of cash will be used towards hiring more image recognition engineers, and CEO Sharad Verma says its current offering is “pretty robust,” though wants “to eventually be able to identify logos within images.”

The company plans on also doubling its 23-person staff over the next year, and open new offices in New York and Chicago.

Today, Piqora also announced a new product called Instagram Conversation Manager, which will allow brands to easily monitor conversations, and engage on the social network.

It works with multiple accounts, and comments and mentions are sorted into separate feeds so they don’t get lost in a potential sea of updates.

From Verma:

“The reason why we saw so much interest from the investor community in this round is that this feels like where Marketo was seven years back. The visual economy is leading to a new category of enterprise marketing – that is, visual marketing automation.”

According to a February report from Piqora, Pinterest is helping drive nearly 80 percent more revenue in 2014.


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.

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