Define public relations disaster. Allow me. It’s the New York City Police Department inviting the public to use the hashtag #MyNYPD while also asking them for photos featuring police officers.
Early Tuesday the New York City Police Department attempted to be interactive, asking Twitter users to submit their photographs with police officers using the hashtag #MyNYPD.
Alas, the hashtag campaign horribly backfired as the response was swift and overwhelmingly negative.
I’m sure when the police department’s public relations came up with the #MyNYPD, they had no idea these sorts of violent or silly images would follow.
— NYPD NEWS (@NYPDnews) April 22, 2014
— Mathew Ingram (@mathewi) April 23, 2014
— Elif Batuman (@BananaKarenina) April 23, 2014
— Genie Lauren (@MoreAndAgain) April 22, 2014
— Rami (@RamiSafadi93) April 22, 2014
— 99% -The Occupy Film (@99_film) April 23, 2014
— WeAreChange NYC (@WeAreChangeNYC) April 23, 2014
— RT America (@RT_America) April 22, 2014
Sorry #MyNYPD, it appears your feel-good campaign was an epic fail.
Whoever was running the Twitter campaign probably failed to realize that most people’s interactions with the cops fall into a few categories that include being questioned as a victim or suspect in a robbery or assault; getting arrested; or, as seen in the aforementioned pics, being subjected to a beating or excessive force.
Not too many people eagerly take selfies with the police. And when photos are taken, it typically accompanies fingerprinting and a meet-and-greet with a judge.
Yet when asked about the #MyNYPD campaign, a NYPD spokeswoman defended it, reports CNN.
“The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city,” said Deputy Chief Kim Y. Royster.
[Photo Credit: A Gud]