NBA Cares made a concerted effort to expand their social media footprint in 2013-2014 and the results are impressive. The league reports increases in social media following across multiple platforms.
The NBA Cares Instagram page alone saw a 425% increase in followers.
NBA Cares is an outreach program addressing social issues with a range of programs and initiatives. The organization has raised hundreds of millions for charity since 2005.
The NBA Senior Vice President of Social Responsibility Todd Jacobson is thrilled with the attention NBA Cares has drawn on social media.
“We’re thrilled to see how many of our fans actively joined us in making a positive impact on the lives of others.”
Forbes reports the increases in social media engagement were part of the NBA’s goal to interact with fans, share stories and find ways the league can help better society.
The NBA Cares Instagram is packed with filtered images that make you feel good about unusually tall people doing community service. Here’s a quick look.
Former NBA center Dikembe Mutombo made a #TBT appearance on the NBA Cares Instagram.
Harrison Barnes of the Golden State Warriors paints a bench to pay off his jaywalking citation.
The league and NBA Cares celebrate “Green Week” by changing warm up uniforms.
This is the Philadelphia 76ers digging a hole. Similar to what they did in the 1st quarter of many games this year.
Something tells me LeBron James doesn’t spend much of his free time in a garden.
Here’s a true NBA Cares moment. The Washington Wizards made history last week when 10 year old Amaris Jackson the youngest player in NBA history.
Jackson is in a courageous battle with cancer and faces additional surgeries to remove tumors from her lungs. The Wizards signed Jackson to a ceremonial, yet functional contract.
Yes I’d say the NBA cares.
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