‘I Touch Myself’ In Breast Cancer PSA


The Divinyls’ “I Touch Myself” has been repurposed into an emotionally touching breast cancer psa.

The Divinyls’ “I Touch Myself” has been repurposed into an emotionally touching breast cancer psa.

The melodious breast cancer project – sponsored in part by the Cancer Council NSW – features ten Australian singers: Connie Mitchell; Deborah Conway; Kate Cerebrano; Katie Noonan; Little Pattie; Megan Washington; Olivia Newton-John; Sarah Blasko; Sarah McLeod; and Suze DeMarchi – each harmoniously crooning the 1990 hit “I Touch Myself” by The Divinyls, a cappella.

When the song was originally released, “I Touch Myself” was considered scathingly controversial and encountered difficulty getting airplay in many USA area markets. Now it’s being used to address a potentially pernicious illness many women face.

To note, the final shot of the video may be considered NSFW.

The use of the song as a reminder to women to check their breasts for cancer is morbidly appropriate as Chrissy Amplett, the front-women of The Divinyls, discovered her own terminal breast cancer through self-examination.

Amphlett died on April 21, 2013 at the age of 53 at her home in New York City after a protracted battle with breast cancer.

Due to the songstress’ comorbidity of multiple sclerosis, Amphlett was unable to undergo radiation treatment or chemotherapy for the breast cancer.

The American Cancer Society reports breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. Most of the complications and high mortality associated with breast cancer are due to metastasis.

Twelve percent of women will develop invasive breast cancer during their lifetime.

Each year, roughly 230,000 new cases of breast cancer are diagnosed in women, and about 40,000 of them will die from the disease in 2014.

Therefore women, especially those with a family history of the disease, are encouraged to perform monthly self-examinations in hopes of detecting any anatomical abnormalities in the breast tissue – as the earlier cancer is diagnosed, the more favorable the outcome will likely be.

Please watch the video and learn more about the “I Touch Myself” campaign.

[Photo Credit: itouchmyself.org]

 


Megan Charles

Megan Charles is a general news and health-focus writer with a background in medicine and biotechnology. Currently she is contributing to Social News Daily and Whole Woman Health. Former credits include Indyposted, The Daily Globe, and The Inquisitr.

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