A US Airways tweet involving a pornographic image has caused foreseeable headaches for the air carrier, and as Social News Daily reported yesterday, the brand has already gone into backpedal mode following the Twitter controversy.
In our earlier post on the US Airways tweet, Dan Evon noted that the image was at least on-brand for the American airline … depicting a woman, a plane, and a sex act involving that woman and the aircraft. Um. Rule 34, everyone. If it exists …
At the time, we captured prevailing social sentiment on the US Airways tweet:
“Yes, US Airlines sent a photo of a woman with a plane in her vagina to MULTIPLE people! How does this happen? Is that really a US Airways customer service representative? How many people are going to get fired? How many people are going to get free flights?”
Since the debacle, nearly 14,000 retweeted the response from US Airways on Twitter, in which the carrier sheepishly tweeted:
We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.
— US Airways (@USAirways) April 14, 2014
Reaction from Twitter users was not entirely of the “offended” sort:
— !(TomBrady) (@DouchyTomBrady) April 14, 2014
Off Twitter, US Airways’ tweet was addressed in a formal statement, in which the company said:
“We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future.”
— The Daily Dot (@dailydot) April 14, 2014
Above, a pixellated version of the US Airways tweet, which was apparently inadvertently copied in from a tweet sent to the airline prior to the image being posted.