Talk surrounding social media has taken a stark turn lately, moving away from helping people connect online and more toward user engagement and measurable business value.
In short, the first generation was: “How can get people to use social media?” The second generation is: “How do we sell them stuff?”
Sounds kind of dark, but let’s face it: Business makes the world go ’round, and with more and more people using social networking to engage than ever before, business has to follow suit and find ways to engage with their potential customers online as much as they do IRL.
It’s not a negative. Social media is moving toward understanding you (fans, followers, friends), what you care about, what influences you, and what insights you bring as a consumer and market driver. Social media helps marketing tailor itself to every unique individual, which is actually a good, because if you’re looking for products and services, the power of social media drops them in your lap before you even have to go looking.
It’s all in the infographic below. GetSatisfaction and ColumnFive teamed up and broke down the biggest social shopping demographics: Fashionista Professionals, Knights with Shiny iMacs, Web-Building Techies, and the always notable Bargain-Hunting Mamas. The graphic sequesters each demographic and gives genuine insight as to why each consumer is important to their own social circle.
Check it out, via GetSatisfaction’s blog: