Social Media Is Taking Over E-Commerce [Infographic]

Social Media E-Commerce Shares

If you want to succeed in an increasingly crowded e-commerce market, you need an online presence that is likely to drive massive traffic. In order to compete, more e-commerce companies are turning towards social media.

According to a study by Mobstac, the most significant impacts of social media for business are the building of trust and lead generation.

In 2013 Facebook, Twitter, and Pinterest generated 75% of all social media referred sales.

Mobstac notes that in 2016 U.S. consumers are expected to spend $327 billion online, making a social media investment all that more important.

The study also finds that 39% of Facebook users will “Like” a brand in order to research a product. 74% of social media users also use their favorite platforms to guide their purchases.

Perhaps the most telling social media e-commerce buying fact is that 4 out of 10 Facebook, Twitter, and Pinterest users have purchased a product after sharing it on social media.

Check out these social media e-commerce facts and other social buying information:

E-Commerce Social Media Sales
Numbers from Mobstac were based on early to mid-2013 numbers and are likely to gain even more significance in 2014.

Do you think social media is a foundational building block for big and small e-commerce platforms?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at and the CEO of Aven Enterprises LLC.


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