Oscar Mayer Dives On #Whaling Trend With Wienermobile Vines [Video]

hotdoggers take on #whaling meme

Businesses and brands frequently capitalize on viral memes to mixed success, but what’s the harm in a little #whaling between Oscar Mayer’s Wienermobile team?

The Wienermobile drivers (called “Hotdoggers”) are doing just that lately, capturing Vines of themselves #whaling in front of, on top of, and all around the iconic Oscar Mayer meat wagon during various pit-stops around the country.

“The weirder the better,” an Oscar Mayer brand rep told SND. “That’s exactly what makes #whaling so oddly captivating.”

For those of you in the cheap seats, #whaling is the heir to various social trends like #planking and #owling, and as we suggested in a previous post, these kinds of trends generally pick up steam until someone dies.

While Oscar Mayer is well aware of the risks associated with viral memes like #whaling, their rep assured me that no Hotdoggers were harmed during the making of this Vine.

Check out the Wienermobile team’s #whaling Vine below, and let us know what you think. Brand fail, or clever co-opt of a popular Vine meme? Sound off!


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.


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