Tweets Don’t Always Equal Sales [Infographic]


tweets don't equal sales infographic

Businesses continue to struggle to adapt to social media and tap social media marketing for maximum ROI. While almost every single company has (and uses) a Twitter account, everyone can agree that not everyone uses it well.

Many businesses find that tweets don’t exactly translate into sales, or struggle parsing the metrics when it comes to social media ROI. Normally we swoop in with a few tips here and there, and the folks at Ninja Metrics have shared a spectacular infographic with us that really puts the numbers in context.

From Ninja Metrics:

We all know that people influence each other. If your family or friends do something, your chances of doing it go up–whether it’s playing a game, eating tofu, or smoking. This kind of influence can not only be predicted, it can be measured. And if that extra playing, or spending, or eating leads to dollars, that’s a value you can capture and impact. We call this “social value” and it is responsible for between 20% and 50% of all game spending.

Imagine a person has an LTV (Life Time Value) of $50. We think they’ll spend that much more before they go away. Great, now let’s say that same person also has a social value of $60. Their interactions with their friends cause those people to spend another $60. That means this person actually contributes $110 to your bottom line. You want to know who they are, how much social value they wield, and how you can attract, monetize, and retain those people. It turns out that these “social whales” are about 10% of all people. We’ll tell you who they are, how much they are worth, and if you want to get really fancy with our social value analytics, what products they are influential on.


Check out the infographic below (click to enlarge), and let us know if you think this data is useful for maximizing Twitter potential for your business or brand in the comments.







Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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