YouTube stars The Fine Bros celebrated April Fools Day 2014 by releasing the 5 minute video “Cats React to Viral Videos.”
The clip, which is a take off of Kids React series, delivers kittens…lot of kittens often watching videos of cats, complete with all the cuteness that kittens naturally deliver.
The ad, according to Adweek, was delivered in partnership with Friskies. Although not heavily featured through out the five minutes, there are some strategic product placement at times, but its definitely not forced.
The video at the time of writing has received over 1 million views and continues to grow in popularity.