Twitter is on track to surpass $1 billion in ad revenue for the first time ever, and according to a recent report from eMarketer, will exceed $2.4 billion in 2016.
Titled “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth,” the market research company analyzed how revenues will evolve over the next few years.
In 2014, Twitter ad revenue is estimated to reach $1.095 billion, an 84.1 percent increase from 2013, and in 2015, that number will jump to $1.692 billion.
However, the increase is around 30 percent lower from 2014 at 54.6 percent, and is expected to drop another 10 percent in 2016 to 44.4 percent.
Still, despite the smaller increase, ad revenue in 2016 is estimated at $2.444 billion, more than double from 2014.
One of the most unique opportunities for advertisers moving forward is running campaigns built around TV shows.
Twitter and TV go together like bacon and eggs thanks to an explosion in smartphone usage, and users also having a tablet or laptop nearby while they tune in.
According to a December 2013 poll, 22 percent of U.S. advertising professionals said they used Twitter ads alongside a TV ad campaign.
With 51 percent saying they didn’t, and 27 percent saying they don’t advertise on TV, that still leaves a decent percentage for future growth.
Of course, getting people to advertise on Twitter doesn’t seem to be a problem, but getting more people to stick around, is.
Photo credit: Beth Kanter