Micro-blogging service Twitter and music chart provider Billboard have agreed to a multi-year partnership. Under terms of the deal the companies will form the Billboard Twitter Real-Time Charts.
Arriving in the coming weeks, the charts will crack U.S. music conversations among the millions of Tweets sent each day.
According to Billboard, “Combining the authority of the Billboard charts and Twitter’s public, real-time data, these powerful co-branded charts will reshape for consumers and the industry the way music success is measured.”
Under terms of the deal Billboard has agreed to sign a “Twitter Amplify” partnership. That deal ensures that Twitter can spread the charts details beyond Billboard.com. Twitter under the deal can include the data in custom in-Tweet charts and in-Tweet video round ups from week-to-week.
The partnership will showcase top tracks in real-time and over an extended period of time based on Twitter’s ability to track music. Twitter and Billboard will use the service to surface the most shared and talked about songs. The partnership will also reveal “upcoming acts” as they emerge from the crowded music landscape.
The actual real-time music chart will be hosted on Billboard.com and it will be distributed through Billboard’s Twitter account, @billboard. The chart will be shared at least several times each week.
According to Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media:
“Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers. The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business.”
Billboard has taken to social media like a fish to water. In recent years Billboard began tracking digital downloads of music and has even started including Spotify track streaming and YouTube video plays in its Hot 100 charts.
The Twitter partnership adds to the more than 200 exclusive tracking charts that are already shared by Billboard. The company also owns the popular industry publication, Billboard Magazine.