Twitter Reportedly Refocusing Music Strategy Around Content


Twitter #Music

Twitter recently announce that it’s shutting down its #Music service but will reportedly refocus it around conversations and content.

The company announced a week ago that on April 18th the Twitter #Music app will officially shut down, following its removal from the app store.

Twitter #Music made a statement on the social network saying it would continue to experiment with new ways to bring users great content based on the music activity they see every day on Twitter.

So what’s next? Well according to The Wall Street Journal Twitter is preparing to roll out a new music strategy that could come as early as this week.

The company reportedly has not actually pursued any licensing to create a streaming music service, but sources suggest that the company is in talks for a partnerships with SoundCloud, Beats Music, Sony Music Entertainment, and Vevo.

Twitter #Music was really isolated from the context of Twitter conversations, so to make conversations a bigger part of its new music strategy could really shake things up. Twitter has made no officially announcements of its new music strategy yet.


Chris Atkins

Chris Atkins leads product development at PostalBit, is a writer, internet marketer, content coordinator, and startup founder. He has worked alongside serial entrepreneur and investor Jason Calacanis, and social media mogul Brendan Hampton. Chris previously managed social media and produced content for Launch.co, and curated content for Funny.gg (sold to Bitly). He has spent years covering the business, technology, health, and finance sectors among many others.

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