Contextual advertising works wonders in delivering more relevant ads, but as evidenced by The New York Times today, it can also have disastrous results.
Case in point: Pictured above, an iPad Air banner ad featuring a scuba diver, alongside Malaysia Airlines Flight 370 coverage. Ouch.
AdWeek was able to grab a screenshot before the ad was taken down, reportedly lasting around two hours on the homepage.
It was an incredibly awkward mistake to say the least, and Twitter users cringed a little bit:
— Ryan McAdams (@ryanmcadams_) March 24, 2014
— J. Carleo-Evangelist (@brieflyJCE) March 24, 2014
This morning, Malaysia prime minister Najib Razak held a press conference, saying “we have to assume that MH370 ended in the southern Indian Ocean.”