The New York Times Displays Underwater Ad Above Flight 370 Coverage

Flight 370

Contextual advertising works wonders in delivering more relevant ads, but as evidenced by The New York Times today, it can also have disastrous results.

Case in point: Pictured above, an iPad Air banner ad featuring a scuba diver, alongside Malaysia Airlines Flight 370 coverage. Ouch.

AdWeek was able to grab a screenshot before the ad was taken down, reportedly lasting around two hours on the homepage.

It was an incredibly awkward mistake to say the least, and Twitter users cringed a little bit:

This morning, Malaysia prime minister Najib Razak held a press conference, saying “we have to assume that MH370 ended in the southern Indian Ocean.”

Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.


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