Twitter Helps Drive Political Donations, Study Shows

Twitter played a vital role in the 2008 election and according to a new study it is also helping drive political donations. The study which was conducted by Compete, a data analytics firm, revealed that political candidates who engage with their followers, are able to drive donations in a more meaningful way.

What’s interesting is that being a Twitter user alone increases the chances of someone visiting a campaign donation page by 68%. When Twitter users start to see more tweets from candidates, retweets from others about those candidates, promoted ad campaigns and search terms, they become twice as likely to visit a political donation page compared to the average Twitter user.

The study also found that the more political material someone is exposed to over a specific period of time, the better. An average user who is exposed to political material consistently across a three to seven day period is 31% more likely to visit a donation page.

If the user is consistently exposed to political material over an eight day period or longer that number jumps to 76%. You can view the full study at the Twitter Advertising blog.

Social media has played a big part in building awareness for political candidates and those who interact consistently with their followers are shown to benefit from more donations.

Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.


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