Twitter Acquires Startup AdGrok, CEO Takes Job At Facebook Instead

Antonio Garcia-Martinez - Facebook Employee

Towards the end of May the startup AdGrok was purchased by Twitter. AdGrok had built a quick reputation building keyword-bidding tools for advertisers and the buyout was largely seen as a talent-acquisition buy, there’s just one problem, the major part of that acquisition, CEO Antonio Garcia-Martinez, decided not to work for Twitter.

Then it got worse (or better depending on who you ask). Martinez actually ended up taking a job with social network competitor Facebook right after the company was officially sold to Twitter.

TechCrunch reports that:

“This split hasn’t exactly left both sides all warm and cuddly.”

Then it got better, Garcia-Martinez took to his Facebook wall to write a quote made famous by the company’s relationship status options:

“It’s complicated.”

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at and the CEO of Aven Enterprises LLC.


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