UberMedia, makers of UberSocial, Echofon and other Twitter based applications has received $5.6 million during a new round of funding from DLD Ventures, the investment arm of German firm Burda Digital.
The investment comes after UberMedia failed to acquire TweetDeck which was quickly scooped up by Twitter.
According to UberMedia CEO Bill Gross:
“We are in the midst of a tectonic shift toward social media by users all over the world, and the power of referral and information from people you trust is staggering.” He adds, “UberMedia’s goal is to drive innovation in the social media experience so that it becomes ever more engaging, relevant, and useful.”
UberMedia has managed to attract 5 million users in just over a 12 month period and the company now claims to send 200 Tweets per second or approximately 13 percent of all Twitter traffic.
While the investment seems like a sound choice based off site numbers, it should be noted that Twitter has been making a push to secure their own system by pushing out third party developers. In February UberMedia lost access to the Twitter API for a short period when Twitter demanded they change their “UberTwitter” apps name. UberMedia changed the app to “UberSocial” and proceeded to quickly build their user base.