#NoMakeupSelfie Helps Cancer Research UK Raise Over £1 Million In 24 Hours


Cancer Research

Twitter may have its fair share of nonsensical tweets, but yesterday users banded together to help raise money for cancer research charities.

The results? At least for Cancer Research UK, in just 24 hours it “unexpectedly” received over 800,000 text message donations.

It all started with #NoMakeupSelfie, which kicked off Tuesday and was originally in support of actress Kim Novak who was criticized over her looks.

However, the hashtag quickly took on a life of its own after Twitter users began associating it with cancer awareness

Cancer Research UK caught on to the trend, posting the following tweet:

The fundraising stretched far beyond Cancer Research UK, and similar charities and users in support of those charities also got involved:

It’s hard telling just how much money was raised for cancer research on Twitter, and judging by all the tweets still flying in, it’s not going to end anytime soon.


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.

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