Matt Lauer To Mark Zuckerberg: How Is Facebook Struggling To Make Money With 1 Billion Users?


Mark Zuckerberg and Matt Lauer Discuss One Billion Users

The Today Show’s Matt Lauer cut to the chase on Thursday while interviewing Facebook CEO Mark Zuckerberg. Upon news that the social network has surpassed 1 billion users Lauer blatantly asked:

“If a company has a billion customers, how can they not be killing it making money?”

To which Zuckerberg gave a political type answer:

“Well, it depends on your definition of ‘killing it.'”

It is a very valid question, Facebook after all posted the following staggering statistics that have been compiled since its February 2009 launch:

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1.13 trillion likes

140.3 billion friend connections

219 billion photos uploaded (not including deleted photos – with deleted photos, that number is estimated to be 265 billion)

17 billion check-ins and other location-tagged posts

62.6 million songs played 22 billion times (the equivalent of 210,000 years of music)

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The company has also done well with user acquisition:
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600 million are mobile users

The median age is about 22 years old

The top five countries are now, in alphabetical order, Brazil, India, Indonesia, Mexico, and the United States

Although the company’s second-quarter revenues beat expectations at $1.18 billion, Facebook stock dropped after a disappointing quarter for Zynga, from which Facebook derives a portion of its revenue.

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Here is the Today Show interview with Mark Zuckerberg:


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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