Facebook has acknowledged that fewer people are seeing Facebook posts from businesses, celebrities, and brands.
The social network uses an algorithm which determines which updates a user sees when they log in. Tweaks were recently made to the algorithm that push updates from Facebook pages that organizations and businesses maintain.
One of the ways Facebook generates income is by charging page owners to increase the reach of their posts beyond the organic search functions.
Those updates are now pushed lower in the news feed so that users see fewer posts.
Facebook says the news feed updates put more focus on higher quality content. In the end, brands and celebrities with large follows will likely continue to gain larger audiences with ease while small businesses that rely on Facebook pages for advertising will be required to pay or experience a limited reach.
The company can show an average of 1,500 stories in a users news feed each day. In December Facebook said that as a result of an increase in competition for post views, a lot of companies would probably see a decline in organic reach.
Facebook of course says the best way to reach out to a broad audience is to buy advertisements. Pages can buy ads by reach or target certain demographics.