Social media Brand management and content creation firm Percolate has raised $25 million in series B funding. The new round of funding was led by Sequoia Capital. Previous investors have included GGV Capital, First Round Capital, Lerer Ventures, and WPP. All of the company’s original investors have participated in the new round of funding.
The goal of the social management system is to find, create, and drive engaging content. Company founder James Gross tells TechCrunch that the goal is to create a “system of record for brands.”
The New York-based startup currently employs more than 100 people.
Percolate raised $9 million during Series A funding. With new capital the company plans to expand internationally, while ramping up its marketing efforts.
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The company currently features a set of tools including smartphone apps and a tool that allows brands to request permission to obtain user generated content.
Sequoia’s Mike Dixon will join the company’s board of directors. In a press release Dixon says, “Content marketing is now the most effective way for brands to connect with their customers, and Percolate brings order to the chaos of doing so at scale.”