80% Of Social Media B2B Leads Come From LinkedIn [Infographic]


Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn.

Oktopost is a social media marketing platform, and analyzed over 100,000 posts spread across four major social networks.

Here’s the percentage of B2B leads generated through each social network:

  • LinkedIn – 80.33 percent
  • Twitter – 12.73 percent
  • Facebook – 6.73 percent
  • Google+ – 0.21 percent

According to Oktopost, B2B leads are most likely to convert between 1 and 4 PM.

Here are the most popular posting methods on LinkedIn to generate leads, followed by conversions:

  • Discussion Groups – 96.22 percent of posts, 86.30 percent of conversions
  • Company Pages – 0.59 percent of posts, 10.07 percent of conversions
  • Personal Profiles – 3.20 percent of posts, 3.63 percent of conversions

The average length of a B2B-related LinkedIn post is 248 characters, and one out of every three posts contains a question mark in its subject line.


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.


Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.