Synthesio, a global analytics platform for social insights has secured a Series B $20 million of funding. The capital was invested by Idinvest Partners, a European private equity firm.
The company will use the funding to continue building out the product, and develop global teams located in offices in Paris, London, Singapore, and New York. The company was originally founded in Paris.
The platform is designed around the idea of ‘listening and analytics’ so it monitors analyzes conversations about brands on such media platforms, consumer review sites, mainstream media sites, forums, and even social media platforms in the Middle East, Russia, and China.
Synthesio is competing with Visible Technologies, Radian 6, Sysomos, and Meltwater. A partner at Idinvest, Matthie Baret, says they decided to invest in Synthesio because of its global presence and focus on the international market.
Loic Moisand, CEO of Synthesio UK says they are different from their competitors because of their advanced data capabilities and user friendly dashboards.
The company was recently named as one of the top 500 fastest growing tech companies in EMEA by the Deloitte Technology Fast 500 EMEA.