Pizza Hut Wins Pi Day Marketing War

pizza hut pi day

Today is Pi Day and you know what that means… No, it’s not a time to celebrate the advancements made in mathematics over the last few centuries. Silly nerds. It’s time to celebrate social media marketing.

Just about every brand has taken advantage of the #PiDay hashtag in someway today. And why wouldn’t they? #PiDay has been trending on Twitter all day which makes it the perfect opportunity for brands to get their message out.

ATT turned their phone into a piece of pie…

… Red Bull made a joke about the engineering of energy …

… and Bing. Well, Bing needs to hire someone else to do their social marketing.

Maybe they can talk to the person who runs Pizza Hut’s Twitter account. pizza hut Not only was Pizza Hut able to attract some views to its account by jumping on the #piday bandwagon. They were able to make their own hashtag, PizzahutPiDay, trend on Twitter. Of course, Pizza Hut did have one major advantage: Free pie.

Pizza Hut asked it’s fans to use #pizzaHutPiDay on Twitter for the chance to win a free gift card. Some people might consider that cheating but not us… We like free pizza. (Hint hint.)

Pizza Hut may have had an advantage over companies like Red Bull, ATT, and Bing (poor, poor Bing) but it wasn’t the only pizza company to try to take advantage of the hashtag.

But I don’t see #DominosPiDay trending… And that’s why the person running Pizza Hut’s Twitter account wins the social media marketing award.

Dan Evon

Dan Evon was born, raised, and currently lives in Chicago. He is the Editor-In-Chief at Social News Daily. Over the last six years Evon has helped build several web platforms to millions of monthly readers. Dan is an expert is social media platform building and a freelance content consultant specializing in trending, evergreen and news content.


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