Facebook News Feed ads are welcoming a new sibling today with the introduction of Premium Video Ads.
The social network finally announced the launch of the much buzzed about video ads after revealing it was testing them back in December.
Lasting only 15 seconds, the ads will autoplay if a user happens to scroll past them in the News Feed, but audio will only play after a video is clicked on.
“Premium Video Ads are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. The ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time. Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.”
If you’re worried about seeing a bunch of video ads in the News Feed, not to fear.
Facebook says it plans on rolling them out slowly, and they will make their way to users “over the next few months.”