The Social Media Winners Of SXSW Interactive 2014


SXSW Interactive 2014

SXSW Interactive took place March 7 through March 11, and social media monitoring company Digimind has published new data on who stole the show.

Here were the top six topics around the hashtag #SXSWi:

  • Edward Snowden
  • #SocBizShakeUp
  • @wonderwall7, managing editor at Search Engine Journal
  • Innovation
  • #HolyShrimp and #GrumpyCat
  • Robots

Sentiment surrounding SXSW Interactive was 78 percent positive, with complaints ranging anywhere from poor cell phone service to sad that the conference was over.

SXSW Interactive 2014

Social media conversations were fairly consistent over the four days, but peaked on March 10 after Edward Snowden’s interview.

Cosmos host Neil DeGrasse Tyson had the most popular keynote in terms of social media mentions, followed by Chelsea Clinton and Austin Kleon.

Adam Savage of Mythbusters came in fourth, and 23andMe CEO Anne Wojcicki finished out the top five.

SXSW Interactive 2014

However, Snowden received 7,147 mentions on March 10, over 2x the amount of mentions about Tyson between March 7 and 11.

Companies took advantage of hashtag #SXSWproblems, and here were the top four:

  • Windows
  • #readywhenyouare, also from Microsoft who replaced stolen laptops
  • #StartupBusFL, the group who’s laptops and other equipment was stolen
  • Airbnb, which gave away everything from gift cards to cowboy boots

Here were the top five brands at SXSW Interactive 2014 with the most social media mentions:

  • Chevy
  • Subway
  • Pennzoil
  • AT&T
  • Monster

While sponsor Miller Lite ranked at the very bottom, when it did see mentions, they were 100 percent positive.

SXSW Interactive 2014

Digimind says that 77 percent of mentions about sponsors occurred on Twitter, and Chevy took the number one spot except on March 10 when it was overtaken by Subway.

Photo credit: Digitas Photos


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.

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