Posting to social media accounts isn’t just about throwing your message out to the world and hoping for the best. There is actually a science to the process, and that science has been broken down by the team at internet marketing firm Fannit.
So when should you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest? The answer is dependent on the social network you are attempting to optimize.
Get the timing just right and your posts have a much better chance of going viral. Get them wrong and you might as well be screaming to yourself in an empty forest.
When examining each of the times below, keep in mind the timezone of the demographic you are attempting to attract.
Facebook: Best times: Weekdays 6:00-8:00am and 2:00-5:00pm / Worst times: Weekends 10:00pm-4:00am
Twitter: Best times: Weekends 1:00-3:00 pm / Worst times: 8:00pm-8:00am
Google+: Best times: 9:00-11:00am / Worst times: 6:00pm-7:00am
LinkedIn: Best times: 7:00-8:30am, 5:00-6:00pm / Worst times: Monday and Friday, 9:00am-5:00pm
Pinterest: Best times: Saturday, 2:00-4:00am and 8:00-11:00pm / Worst times: 1:00-7:00am and 5:00-7:00pm
The study even included the best and worst times for blog posting. Check out the infographic below for more information: