Launched on Tuesday social media and email firm Attentive.ly hopes to bridge the gap between email users and their social media activities. The program works by aggregating the social profiles of users based on their emails and then providing valuable social media information about to website and company owners.
Attentive.ly monitors and quantifies the online presence and social activity of current email subscribers to a persons campaign.
Users then take that information to form a stronger social connection to subscribers.
The program has a myriad of possibility. For example Social Times notes:
“Consider a large sales force that would like to know more about their new business prospects in order to craft a more effective pitch or offer. Political campaigns that manage tens of thousands of email addresses could evaluate the social media activity of their donors to craft a targeted appeal for support.”
At this time Attentive.ly profiles link to Faceboook, Twitter and LinkedIn and will eventually include YouTube, Google+, Pinterest, Tumblr and other accounts which will provide for a more robust social experience.
Attentive.ly is led by a roster of women with strong ties to the political technology industry: Rosalyn Lemieux, Cheryl Contee and Chief Technology Officer Cindy Mottershead. Contee (pictured left) is a founder of the Jack and Jill Politics, a blog featuring views and commentary of African American writers.
Here is a list of current Attentive.ly features:
Dashboard: The dashboard gives clients an overview of supporter activity today and over time. The “watched terms” chart shows interest over time in key topics.
Filtering: Organizations can filter their results by time and segment their lists by top customers, leads, donors, volunteers, and more.
Social Reach: Organizations can also see the overall reach of their network. For example, if they match 5,000 email subscribers and on average those subscribers have 200 people in their personal social networks on average, an organization has a first-degree potential reach of 1 million.
Trend Spotting: The “Top 10′s” section allows organizations to monitor trending topics, hashtags, and news stories being shared by their email subscribers.
News Feed: This recently added featureallows organizations to see actionable changes happening on their email list — which subscribers are gaining Klout? What videos, photos, and stories are going?
Subscriber Spotlight: Under “Members to Watch,” organizations can see which email subscribers are gaining influence or have stopped talking about the organization altogether.
Searchable: Organizations can search all of their subscribers for specific words and phrases.
Here is the official Attentive.ly introduction video:
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What value can you see Attentive.ly bringing to the table?