Snapchat, a mobile app used to send instant, temporary photos to your friends, is prime real estate for brands looking to target the youth demographic.
About 400 million “snaps” are sent within the app among 26 million active U.S. users every day. Like we said, prime real estate.
The app has surpassed “startup mode” and is definitely here to stay, so how do you, the brand, crack it? Is it even worth it to try?
Absolutely it is, if only for one simple reason: Other brands are already doing it, and they are doing very well.
Check out the infographic below from our pals at Marketo. Not only will it convince you that we’re all stuck with Snapchat for the foreseeable future, it’ll help you learn to hack it for your brand.