Facebook has made it easier for brands to gain exposure on news feeds.
Starting on Tuesday the company’s algorithm will look for instances when a page owners tags a separate brand or celebrity page in their page posts. When that tag exists the content will surface for followers on both Pages.
To break down the change, I could tag this post with the Facebook and HootSuite pages and fans who have liked both destinations would see the post.
By reaching out across various pages a brand or other page owner will be able to attract new followers, while expanding their reach through better communication practices.
If the new feature sounds familiar, that’s because it is. The same type of functionality already exists between friends. For example you can tag someone in a photo and that tag will show up inside that friends Facebook news feed.
With many major brands now featuring millions of Facebook Likes, a proper use of the tagging feature could really come in handy for building audiences among FB pages. Facebook in turn can charge page owners to promote their own posts as they grow out their user numbers.
As you can see in our example above, we tagged the official page for Bill de Blasio last week, in turn we would have gained access to at least some of his 32,913 Facebook fans.
Here’s a look at a simple mention link inside a Facebook post: