Airtime, a video chat service that integrated with Facebook, and was a Chatroulette based around interests, launched in June 2012 to much hype.
Co-founded by Sean Parker of Napster fame, it had high hopes of being the next big thing in the tech world.
However, millions of dollars in funding and a big celeb-driven launch later, the promising service never really took off.
Now, nearly two years later, Airtime lives on, but as a different service/app called OkHello, according to a Forbes exclusive.
OkHello first hit the iTunes App Store in April 2013, and has since been featured 46 times across 28 different countries.
The app is also available on Android with an average rating of 4.1 stars, and according to App Annie, it’s maintained a position as one of the top 100 social media apps in the App Store.
“OkHello has carefully hidden any connection to Airtime. But subtle clues reveal who’s behind the app. As an intrepid Quora poster points out, Airtime and OkHello’s branding and illustrations have the same distinctive style (including a recycled script “hello”), courtesy of Airtime’s illustrator, Shayma Golden, who has been at the company for more than two years.”
OkHello (or is it Airtime?) has yet to comment, and whatever the case may be, the app has managed to fly relatively under the radar while seemingly capturing a small chunk of the mobile messaging market.