New York Fashion Week Saw 5.5 Million Interactions On Instagram


New York Fashion Week

New York Fashion Week took place February 6 through 13, and according to the latest data from Curalate, nearly 100,000 photos were shared on Instagram.

Curalate helps brands market on the visual web, and the nearly 100,000 photos were shared by over 33,000 different users.

Here were the top hashtags around New York Fashion Week, including total interactions (likes + comments):

  • #nyfw – 38,223 photos, 3,841,781 interactions
  • #mbfw – 20,089 photos, 936,444 interactions
  • #fashionweek – 19,635 photos, 362,187 interactions
  • #newyorkfashionweek – 7,562 photos, 120,885 interactions
  • #nyfw2014 – 4,651 photos, 100,597 interactions
  • #nyfashionweek – 3,483 photos, 85,844 interactions
  • #mercedesbenzfashionweek – 3,342 photos, 61,010 interactions
  • #fashionweek2014 – 815 photos, 19,356 interactions
  • #mbfw2014 – 765 photos, 48,624 interactions

Here were the top ten brands on Instagram with the most average interactions per photo:

  • Michael Kors – 37,448
  • Nasty Gals – 14,273
  • Essie – 11,072
  • Ralph Lauren – 9,673
  • Maybelline – 7,750
  • Zac Posen – 7,521
  • Nordstrom – 5,501
  • Neiman Marcus – 2,490
  • InStyle Magazine – 2,338
  • Saks Fifth Avenue – 1,603

This photo from Michael Kors received the most likes during New York Fashion Week with over 84,000:

What was your favorite thing at New York Fashion Week?

Photo credit: Samsung Tomorrow


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.

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