LinkedIn offers “Influencers” such as business executives and celebrities the ability to publish blog posts, and today is expanding the feature to all users.
“One of our big, strategic bets for the company is for LinkedIn to become the definitive, professional publishing platform. We do this because we want LinkedIn to be the place where members can become productive, successful professionals – not just when you’re trying to find a job, or search for another person.”
According to Roslansky, on average, “Influencer” posts receive over 20,000 unique views, 250 “likes,” and 80 comments.
To create your own post, users will see a pencil icon within the text box to share a new update. Simply click the icon, and a new window will appear:
The ability to publish a blog post is rolling out now to around 25,000 users, and LinkedIn says it will expand to all 277 million users in the next couple months.