Twitter Claims TV Ads Are Better With Hashtags, Explains Why


Twitter Hashtags and TV

Hey Brands, did you know that you are doing commercials wrong if you don’t incorporate Twitter-based hashtags? The micro-blogging service has examined the impact of hashtags on commercials and the findings are promising for conversation-based output.

In sharing three Twitter-commissioned studies the company offers the following findings:

  • Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags.
  • Twitter users are less likely to change channels during commercials. In a different study, only eight percent of Twitter users tune away from TV ads, compared to 17 percent of TV watchers that aren’t on Twitter.
  • Twitter users are more likely to remember TV commercials. In the third study, Twitter users had a 53 percent recall of TV ads, compared to 40 percent for non-Twitter users.

It shouldn’t come as a surprise that Twitter is focused on these type of findings. The social network has invested much of its resources in second screen technology. Twitter is even working with Nielsen, a partnership meant to increase the social networks hold on TV viewership.

Do you engage with Twitter hashtags when they are posted on commercials?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

0 Comments

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.