Hey Brands, did you know that you are doing commercials wrong if you don’t incorporate Twitter-based hashtags? The micro-blogging service has examined the impact of hashtags on commercials and the findings are promising for conversation-based output.
In sharing three Twitter-commissioned studies the company offers the following findings:
- Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags.
- Twitter users are less likely to change channels during commercials. In a different study, only eight percent of Twitter users tune away from TV ads, compared to 17 percent of TV watchers that aren’t on Twitter.
- Twitter users are more likely to remember TV commercials. In the third study, Twitter users had a 53 percent recall of TV ads, compared to 40 percent for non-Twitter users.
It shouldn’t come as a surprise that Twitter is focused on these type of findings. The social network has invested much of its resources in second screen technology. Twitter is even working with Nielsen, a partnership meant to increase the social networks hold on TV viewership.
Do you engage with Twitter hashtags when they are posted on commercials?