Justin Bieber Drunk Driving Arrest Sponsored By Toyota’s TeenDrive 365 Campaign

Justin Bieber CNN Arrest Coverage

Justin Bieber’s drunk driving arrest is making headlines this morning, and in at least one case it is sponsored by the Toyota TeenDrive 365 campaign.

In what we assume is really bad contextual ad placement, the team at CNN has peppered their Justin Bieber arrest coverage with a Toyota backdrop.

As expected, social media users were confused and amused by the juxtaposition, and quickly took to the social network to point out the occurrence and poke fun at the placement.

Other users blamed poor advertising platform standards:

Contextual advertising simply doesn’t work for CNN and Justin Bieber coverage:

Other users were “glad” to see the sponsorship (pretty sure sarcasm was included):

Nothing like mocking CNN on a Thursday morning:

In many ways, contextual advertising is still in its infancy, and for that reason companies like Toyota need to think very carefully about the type of content they cover. If you have your ads placed on celebrity pages, you should probably expect some type of drunken stupor coverage to exist at some point during your campaign.

In the meantime, the Justin Beiber drunk driving arrest continues to be covered by CNN and the Toyota TeenDrive 365 campaign.

For the record — this is not “ironic” as many Twitter users have claimed, but it is pretty damn funny.

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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