YouTube Still King Of Online Video, But AOL Leading In Video Ad Views


YouTube

YouTube ended 2013 with the launch of livestreaming to all verified accounts, and according to recent data, it’s still the online video king.

Digital analytics company comScore published online video rankings from December 2013, and here were the top platforms based on unique video viewers:

  • Google Sites – 159,090,000
  • Facebook – 79,105,000
  • AOL – 76,178,000
  • Yahoo Sites – 53,499,000
  • NDN – 49,388,000
  • Amazon Sites – 44,626,000
  • VEVO – 39,424,000
  • Microsoft Sites – 36,662,000
  • Vimeo – 32,932,000
  • Turner Digital – 29,008,000

However, when it came to video ads viewed during the month of December, AOL came in first place:

  • AOL, Inc. (including Adap.tv) – 4,326,305,000
  • LiveRail.com – 3,566,607,000
  • Google Sites – 3,564,204,000
  • SpotXchange Video Ad Marketplace – 2,895,520,000
  • TubeMogul Video Ad Platform – 2,467,934,000
  • BrightRoll Platform – 2,451,140,000
  • Specific Media – 2,185,660,000
  • Hulu – 1,388,482,000
  • Tremor Video – 1,209,948,000
  • Videology – 991,078,000

According to comScore, here were the top 10 YouTube partners based on unique video viewers:

  • VEVO – 38,460,000
  • Fullscreen – 27,346,000
  • ZEFR – 26,598,000
  • Maker Studios Inc. – 24,726,000
  • Warner Music – 22,672,000
  • warnerbros vfp – 20,032,000
  • The Orchard – 18,987,000
  • google – 17,965,000
  • rumblefish – 17,396,000
  • UMG – 16,295,000

While YouTube lead in online video views, the data suggests that the world’s largest video site still has room to grow in the video ad department.


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.

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