Buffer introduced its “For Business” plans last month, which start at $50 per month, and today announced several new updates for business customers.
Google Analytics has now been integrated, and business users will be able to easily track campaigns around specific parameters.
Once Campaign Tracking has been enabled, here’s what the setup process will look like:
Business customers can also now track follower growth, which can be found under the “Analytics” tab on the Buffer website.
This feature could also be useful in determining if a specific post or posts lead to an increase or decrease in followers.
Similar to other analytics services, you can now see data between specific dates, and Buffer has included the ability to see analytics from a specific day.