Twitter ‘Nearby’ Unearths Local Tweets For Users You Might Not Even Be Following


Twitter Nearby Feature - Wall Street Journal

Twitter is testing a new feature called “nearby” which displays geographically local tweets to users.

According to the Wall Street Journal, the new feature can source tweets whether you are following a close-by user or not.

Twitter began allowing for location based tweets in 2010, however, the feature is turned off by default. Because of that fail-safe users are not likely to voice privacy concerns when they opt-in to share their location based information.

While Twitter is testing the feature it has already been released by other worldwide micro-blogging providers including China-based Weixin and Weibo. Those services allow users to find nearby users and check out their posts, photos, and videos, if they have turned on location-based services.

The biggest move in this direction could help local marketers who will be able to more easily discover Twitter users in their direct locale.

If Twitter pushes further into the location-based service we could see the company come in direct competition with the likes of Foursquare, Facebook Check-Ins and other providers.

Do you think the Twitter Nearby feature is the next big push for location-based micro-blogging and advertising?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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