TBS and Facebook on Wednesday announced a partnership that will bring a higher level of branded comedy entertainment options to advertisers.
The cable channel will use its new partnership to expand the partnership it already has with DumbDumb, a digital ad and production company founded by Jason Bateman and Will Arnett. Using that partnership TBS will give six brands up to six short-form customized comedy videos.
The three company’s will help brands easily distribute and promote content across various platforms while gaining the attention of Facebook’s 901 million active monthly users.
According to Carolyn Everson, VP, Global Marketing Solutions at Facebook:
“Facebook and television work perfectly together, as Facebook has become the location where viewers discuss, experience, and share what they watch and what they love, creating true word of mouth at scale.”
While brand owners will have various channels to distribute their content through they will still have the option to choose which areas to distribute their content including TBS.com, TBS’ Facebook page and their own sites.
As part of the partnership TBS will drive cable TV viewers to the brand’s web and social presence.
Commercials will also air on TBS to drive viewers to the brand’s web and social platforms.
With a focus on brand immersion rather than simple TV ad spots TBS could help reinvent the way brands use traditional advertising to connect with new media users.