The commercial portrays Kaepernick arriving on a bus to a stadium that isn’t CenturyLink Field, but was probably supposed to be it. As the bus pulls up, the 49ers quarterback sees fans jeering at him, and even a young girl flipping him off. But the quarterback has a secret weapon. He smirks and pulls out his Beats by Dre headphones, effectively cancelling out the hatred.
While there aren’t any Seahawks symbols in the commercial, and the stadium isn’t CenturyLink, the haters are wearing blue and green. Plus, it’s raining, which is apparently the key indicator that Kaepernick is in Seattle. So, the 12th man voiced its frustration on Twitter about the commercial, threatening to boycott Beats over it.
— Alison (@Alison_RN) December 8, 2013
— Alice (@alicetterada) December 10, 2013
— Brian McCormack (@BrianMccormack) December 10, 2013
Not everyone was upset about the commercial, and even some Seahawks fans were able to laugh off the apparent jest.
If you’re a Seahawks fan and you’re going to boycott Beats By Dre b/c of that Kaepernick commercial, then plz stop following me. #ridiculous
— Andrea Gonzales (@AndreaMarie13) December 10, 2013
Lol @ the seahawks fans that are pissed about the Beats commercial. Its not that serious
— a|ex (@alexmccoy21) December 13, 2013
The Colin Kaepernick Beats commercial is 1 of the greatest commercials i’ve ever seen. Whoever’s in charge of advertising for Beats #GetsIt
— Adam Beckerleg (@BeckerBROSKEY) December 13, 2013
Whether they are right to do so or not, it seems that Beats by Dre lost some customers, thanks to its Colin Kaepernick commercial.
[H/T Yahoo! Sports]