GM on Tuesday announced that it was pulling nearly $10 million in annual Facebook ads buyers because they were not producing results. Now GM competitor Ford has run to Facebook’s defense, claiming that General Motors simply doesn’t understand how to effectively use Facebook’s advertising options.
Ford tweeted the following statement:
“Our Facebook ads are effective when strategically combined with engaging content innovation.”
If that tweet wasn’t enough of a jab at General Motors a Ford VP told Forbes that Facebook was a “growing and critical part of our media mix.”
The Ford executive goes on to note:
“You won’t make the right choices if you view Facebook as an advertising network. You can’t just pick up advertising that would run somewhere else and put it on Facebook as an ad banner.”
Yet another executive called GM’s decision “odd” because of the powerful platform Facebook offers for reaching upwards of one billion people.