Twitter has been on the New York Stock Exchange for just over a month now, and today the social network’s stock price hit a record high of $52.58.
Currently, its stock price is hovering just under $52, and it opened today at $48.90.
Helping with the rise in price, Twitter launched its ad retargeting product Tailored Audiences last week after experimenting over the past several months.
With Tailored Audiences, brands will finally be able to better target users who’ve visited their websites.
According to Twitter, here were some results during early beta testing:
- Inbound marketing company Hubspot saw a 45 percent increase in engagement.
- Sports technology company Krossover decreased cost per customer acquisition (CPA) by 74 percent.
- Software analytics company New Relic increased conversion rates by 195 percent.
Twitter also announced its first female board member last week after receiving much criticism spurred by a New York Times article.