Google+ will continue to remain ad-free, and today Google announced it was testing the promotion of Google+ posts across its Display Ad network.
Product Manager Eran Arkin made the announcement, and is calling the new ad format “+Post ads.”
+Post ads will enable brands to promote public Google+ content whether it’s a post, photo, video or Hangout.
The promoted content will then appear across Google’s Display Ad network of over two million websites.
Toyota USA, RITZ crackers and Cadbury UK are among a select group of early partners, and here’s what Arkin had to say:
Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad – consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself.
Arkin says that as the company collects feedback over the next few months, it will launch +Post ads to more advertisers.
Google also published a video featuring Toyota, and you can see how +Post ads will work below.