SumAll analyzed data from 6,000 customers, and according to the company, Instagram was the most effective, compared to Twitter, Facebook and Google+.
The claim was based on follower growth, follower engagement and in connection with revenue.
According to the study, Instagram helped U.S. businesses increase revenue 1.5 to 3.5 percent, and U.K. businesses 3.6 percent.
However, SumAll did stress some important points:
More is not necessarily better: Being too active on a single network can lead to diminishing returns so experiment as much as possible. Ultimately, it’s up to you to test which social media platform works best for your company.
According to VentureBeat, the CEO of Instabrand, Eric Dahan, agreed with the findings:
“Instagram is the best platform for brands. It’s much stronger than Facebook. We average around 2 cents per engagement. We can’t measure impressions — Instagram doesn’t allow it — but we can measure engagement. If you have 200,000 followers, we’ll see 3,000 to 15,000 likes for a post, for a 2 percent to 10 percent engagement rate. Sometimes that jumps to 20 percent.”
More brands are starting to venture into advertising on Instagram, and Nintendo shared a video of its Wii U just days before Black Friday.