Tumblr announced it was introducing mobile ads back in March, and will start rolling out Sponsored Trending Blogs to the iOS and Android app this month.
Sponsored Trending Blogs launched in July, and allow brands to gain more followers by displaying their blog to users in specific countries.
The new ads, Tumblr’s fifth new ad unit since Yahoo introduced ads in May 2012, can be found under the “Explore” tab.
According to The Verge, here are a few top brands currently involved:
- Calvin Klein
- Sony Pictures
Sponsored Trending Blogs will roll out in beta starting this month, and Tumblr plans on opening up the feature to more brands in January 2014.