Best Buy is one of many stores expecting a massive rush on Black Friday, and today the electronics retailer announced a campaign involving Vine.
#BlackFriday is almost here! When you get in line, send us a Vine. Use #VineInLine and we’ll RT the best. https://t.co/Cy35yLzODg
— Best Buy (@BestBuy) November 25, 2013
Customers are encouraged to post on Vine using the hashtag #VineInLine, and Best Buy says it will share the best ones.
From spokeswoman Amy von Walter:
“We were out in the field at stores this past weekend doing Black Friday dress rehearsals. I can tell you that Best Buy has a well-established and tested process to ensure customers have a smooth and safe Black Friday shopping experience. We have a formal ticketing and line process, which begins about two hours before the door busters and allows for an orderly and smooth entrance into the store for our customers.”
AllThingsD writer Jason Del Ray questioned the campaign, citing it as “high-risk, low reward,” but Amy had this to say:
“We know our customers are excited to be out doing their holiday shopping, so this is a fun way for them to share the experience with friends and others via social.”
Best Buy has already released its Black Friday ads online, and to learn about other deals, you can check out our post here.