Every single day millions of tweets are sent out from Twitter’s social network however a recently study by the Harvard Business Review has found that only 36% of tweets are worth reading.
During the reviews poll they also found that 39% of tweets were considered “just OK” and 25% were considered by users as not worth the time to read.
The poll studied 1,443 users who evaluated a total of 43,738 tweets. The study found that exciting and funny tweets did the best as did tweets that asked questions, offered self-promotion and included links.
Scoring poorly were tweets that offered opinions or complaints, involved conversational thread tweeting with other users and those that were pointless such as saying “Good morning, world!”
Also low on the totem poll of satisfying tweets were discussions about what people are doing such as eating or jogging, etc.
Essentially most tweets on Twitter border on the mundane and let’s face it most people don’t care what you just ate for lunch or what you’re doing at this very moment, especially if what you are doing borders on sheer boredom.
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.